About Us

The team at Alpha Designs was formed with a combination of people from the world of sports nutrition, physical training, e-commerce and product design.

With a background in both the sports nutrition industry and experience in product design and plastic manufacturing, we aim to combine knowledge from both industries to create the ultimate accessories for the modern fitness enthusiast. Every product is designed from the ground up to target the main issues with existing products on the market.

We focus on function over form without compromising on design. For our earliest products we went back to the drawing board and developed the ultimate protein shakers and water bottles.

We later expanded with our Meal System range of products and accessories, focusing on high-quality materials, style, hygiene and reusability.

Then, in 2020, we officially welcomed Eddie 'The Beast' Hall to the team as one of the owners of the company. We have been working with Eddie since 2014, he was our very first brand ambassador and we've been working together ever since. Eddie Hall won the World's Strongest Man competition in 2017 and was the first human in history to deadlift 500kg.
Eddie Hall brings an invaluable wealth of experience in fitness and strength sports to the team. This gave the Alpha Designs team the insights and experience necessary to design a range of strength and fitness accessories. Every product in the Alpha Designs 'Beast' range has been developed and thoroughly tested by Eddie Hall and not a single 'Beast' product goes on sale until it meets his high standards and gets his seal of approval.